africa photographic awards and sabi sabi


July 2009


Get your cameras ready for the launch of the most lucrative photographic competition in the world - the Africa Photographic Awards (APA). This incredibly exciting contest is being sponsored by the Nikon South Africa Sabi, Sabi Private Game Reserve, Toyota and Kenya Airways.


With a prize pool in excess of R3-million the competition is open to professional and aspiring amateur photographers worldwide, using any kind of camera - and there is even a special section for scholars and students. The APA has incorporated a broad range of categories such as wildlife, fashion, photojournalism and visual-art to accommodate a full spectrum of photography interests. Additionally, to recognise talented applicants, photographs submitted for each category will be showcased in leading magazines on a monthly basis for the duration of the competition.


This year Sabi Sabi celebrates its 30th year in the safari industry - an ideal opportunity to sponsor an international competition. What better co-sponsor than another longstanding and well-respected icon, Nikon South Africa. Both companies are renowned for excellence in their respective fields, and Sabi Sabi is proud to mark its milestone anniversary by joining Nikon in this exciting competition.


Sabi Sabi is situated in a prime environment for capturing superb photographs. Open Land Rover safaris offer guests close encounters with a breathtaking array of wildlife, including the Big Five. Enthusiastic shutterbugs, from seasoned professionals to complete beginners are inspired by the magnificent backdrop that is the legendary Sabi Sabi Reserve. Each day is different; every safari a revelation. From the thrill of a predator hunt, to the quiet elegance of a long-necked giraffe; from the cool,misty dawns to the spectacular African sunsets- the award-winning Sabi Sabi is the ultimate luxury destination.


The Africa Photographic Awards seeks to inspire passion for the art amongst the younger generation. CEO of Nikon in South Africa, Stefan van der Walt, elaborates: "We want to create a greater awareness of the importance of the role of photography in our society and to promote it as a career and rewarding hobby for life. Photography is the most powerful and widely used medium of communication today whether for recording history, for capturing memories or as an expressive art form."


Entry fees from the Africa Photographic Awards will benefit The Tomorrow Trust. With a vision of "Hope for Tomorrow" the Trust's aim is, through education, to uplift the lives of orphaned and vulnerable children in South Africa and worldwide.


Entries for the first annual Africa Photographic Awards can be made online from 15 May 2009 until 30 March 2010.


Full details can be found at www.africaphotographicawards.com


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